Aug 22
2010

There are Two Paper Towel Rolls

It's almost time to restock, but the shelf can only hold 5 rolls, so you might as well restock at an appropriate time. But you have to choose which of the two remaining rolls is going in the business end of the side-gripping dispenser.

I can choose the larger of the two rolls. The Mega-Roll. Or I can choose the standard size, which is visibly puny compared to the bigger choice. If you know the answer, it seems obvious, and that's because it's an obvious answer.

But it's not so obvious if you start thinking about why choose one in the first place. The larger roll is larger, but does that mean it should go first simply because it is preferable? The assumption is that you don't like changing rolls often and you don't think larger rolls look or work any differently than their smaller counter-part.

And maybe the smaller roll has preference, just to get it out of the way for more Megas when it's time to buy more. You need to remember to buy more. What causes you to remember to buy more? Absence or a dwindling stock. Once you get down to having one left, and it gets placed into service, you commit to memory that you need to stock up next time you remember. It's a modified version of The Game that you play with yourself, except that by remembering, you win.

The smaller roll goes in first, so that at exhaustion the larger roll has a longer opportunity for you to remember to buy more. Nothing shocks you more than an absence.

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Samuel Clay is the founder of NewsBlur, a trainable and social news reader for web, iOS, and Android. He is also the founder of Turn Touch, a startup building hardware automation devices for the home. He lives in San Francisco, CA, but misses Brooklyn terribly. In another life in New York, he worked at the New York Times on DocumentCloud, an open-source repository of primary source documents contributed by journalists.

Apart from NewsBlur, his latest projects are Hacker Smacker, a friend/foe system for Hacker News, and New York Field Guide, a photo-blog documenting New York City's 90 historic districts. You can read about his past and present projects at samuelclay.com.

Follow @samuelclay on Twitter.

You can email Samuel at samuel@ofbrooklyn.com. He loves receiving email from new people. Who doesn't?

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